Randall Rozzell

Client

Campaign mockup utilizing the AI tool MidJourney.

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The Results

• I have been using MidJourney for the past several years for personal projects, but I know that some companies are starting to look at AI for design
• I chose a beauty campaign for this test because it's different than the work I've done over the years.
• This core message emphasizes natural beauty and skin confidence, suggesting that the foundation isn’t about masking flaws, but enhancing one's authentic features.
• Empowerment through simplicity: Instead of glam or heavy makeup, the campaign promotes effortless beauty—what you already have, enhanced.
• The photo used is directly from MidJourney with a few alterations in Photoshop