Randall Rozzell

Social campaign for Prime MD

• One of Prime MD's customer avatars are senior level businessmen and business women, looking to stay on top of their game and keep their confidence using medical aesthetic procedures
• The alignment between audience + service + visual tone is critical. In aesthetic-clinic marketing, visual branding isn’t just about “looking nice” — I needed to evoke trust, professionalism, and reassurance
• The goal was to present bold, professional imagery that would attract senior level career oriented people that want to stay relevant and compete with their younger counterparts
• Less is more mentality and avoiding trendy or aggressive marketing helps evoke the professional clarity as well as brand alignment with Prime MD

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