Randall Rozzell

Client

CoVault is a cybersecurity brand focused on helping organizations identify vulnerabilities before attackers can exploit them. The creative challenge was to communicate a highly technical service through a sophisticated, approachable, and memorable visual identity.

The Results

• I designed the logo with restrained typography to feel professional and sophisticated rather than aggressive or overly futuristic.
• Creating an independent icon was important to me, so the entire logo didn't have to always be used in small spaces or on swag.
• The orange in the color palette started as a great focus color, but as I developed the brand, it grew into the "invisible" weakness that CoVault can find in your system or the the moment a hidden vulnerability is discovered.
• The frosted business cards felt sophisticated and tech-oriented to me, and because CoVault is about making hidden vulnerabilities visible, and the transparent material subtly reinforces that idea.
• Removing the employees contact information and replacing it with a specially designed QR code adds a layer of security to the card, keeping it safe, just like CoVault would do.
• I was pushing for a sophisticated enterprise technology brand, rather than a conventional cybersecurity company built around fear-based advertising.
• So rather than communicating something bad might happen, the brand communicates we have the expertise to help you prepare.