Randall Rozzell

Client

Farmers Market Tour for two different radio brands

The Results

• I wanted the illustrations, typography, and messaging to all celebrate local agriculture first, but each brand needed their own voice.
• From Farm to Tote designs are for the 3WZ radio brand which is very brash and modern with the pink, orange and purple color palette.
  
  • I wanted to show movement, energy, and a contemporary appeal and make this a bag design you want to carry even after the event
  • The first design is contained within the brush strokes, while I set the elements free in the second. I wanted the fruit and vegetables to be the hero of the design as well as integrated into the headline.
  • Overall I kept the distress look in the copy and illustrations to connect to the farmers market aesthetic
• Support Your Local Farmer and Support Your Local Dirt are for the radio brand WALY which utilizes a watercolor and hand drawn motif for their brand.
  
  • Support Your Local Farmer focuses on the half cut tomato which felt like a very recognizable image that can be seen from afar, and I made it the star with a circular patch logo around it to give it even more prominence.
  • Support Your Local Dirt to me is a conversation starter. What does that mean visitors would ask. Coupled with the beet illustration creates a vertical energy and immediate agricultural association.
• I limited my color palettes to what was needed, and allowed the designs be the heroes while the sponsor logos were included but not overpowering.